Intangible Assets: What you can own but cannot touch

 

In the modern economy, some of the most valuable assets a company possesses have no physical form. A brand name built over decades, a patent protecting a groundbreaking invention, a piece of software that automates thousands of tasks — these are intangible assets. Unlike machinery or land, you cannot see them, touch them, or move them. Yet they can be worth more than all of a company's physical assets combined. Understanding how to account for these assets is one of the most important and nuanced areas of financial reporting, governed in Bangladesh by BFRS/IAS 38.


What Is an Intangible Asset?

An intangible asset is an identifiable, non-monetary asset without physical substance. This definition contains three critical elements. First, the asset must be IDENTIFIABLE — meaning it can be separated from the business and sold, licensed, or transferred independently, OR it arises from a contractual or legal right. Second, it must be NON-MONETARY — unlike cash or trade receivables, it cannot be converted into a fixed amount of money. Third, it has NO PHYSICAL SUBSTANCE — unlike machines or buildings, it exists as a right, a concept, or a piece of knowledge. Examples include software licences, trademarks, patents, copyrights, customer lists acquired in a business acquisition, and franchise rights.

The Key Distinction: Purchased vs Internally Created

The most important rule in IAS 38 — and the one most frequently examined — is the distinction between intangible assets that are PURCHASED from an external party and those CREATED INTERNALLY within the company. When a company BUYS an intangible asset, the cost is clearly measurable and the future economic benefits are assumed probable — so the asset is recognised on the balance sheet at cost. When a company CREATES an intangible asset internally, determining cost is difficult because research costs blend across many projects, and it is uncertain whether the project will succeed. IAS 38 therefore takes a highly conservative approach to internally generated intangibles.

The Research and Development Split

IAS 38 divides internal development work into two phases. The RESEARCH PHASE covers original investigation to gain new knowledge. At this stage, there is no certainty that anything commercially useful will emerge, so ALL research costs are EXPENSED immediately to the income statement — no exceptions. The DEVELOPMENT PHASE begins when the entity can demonstrate a specific product or process it intends to bring to completion. Development costs may be CAPITALISED as an intangible asset, but ONLY if ALL six criteria are simultaneously met: (1) technical feasibility of completing the asset; (2) intention to complete and use or sell it; (3) ability to use or sell it; (4) probable future economic benefits; (5) adequate technical, financial, and other resources; and (6) ability to reliably measure expenditure. If even one criterion is missing, development costs must be expensed.

What Can Never Be Recognised as an Intangible?

IAS 38 explicitly prohibits recognition of certain internally generated items regardless of their commercial value: internally generated goodwill, internally generated brand names, publishing titles, mastheads, and customer lists. These items cannot be recognised because their cost cannot be reliably separated from the cost of developing the business as a whole, and their value is too subjective to measure. This creates an accounting paradox: Grameenphone's brand may be worth billions of taka, yet it does not appear on the balance sheet because it was internally developed. Only brands PURCHASED in a business combination can be recognised.

Amortisation and Impairment

Once recognised, intangible assets are either amortised or tested for impairment. Intangibles with a FINITE useful life are amortised systematically over that life, reflecting the pattern in which future economic benefits are consumed. Intangibles with an INDEFINITE useful life — such as certain acquired brand names — are NOT amortised but must be tested for impairment annually under IAS 36. The choice of amortisation method, rate, and residual value must be reviewed at each reporting date and revised if circumstances change.

Why This Matters for Financial Analysis

The different accounting treatment of purchased versus internally created intangibles means that companies that grow organically appear to have fewer intangible assets on their balance sheets than companies that grow by acquisition. Two companies with identical economic value may report very different balance sheet totals. Financial analysts adjust for this when comparing companies, adding back estimated values for unrecognised internally generated intangibles. Understanding IAS 38 is therefore essential not just for preparing financial statements, but for interpreting them correctly.

 

At a Glance:

Intangible Asset: An identifiable, non-monetary asset without physical substance expected to generate future economic benefits.

Research Phase: Original investigation for new knowledge — ALL costs expensed immediately; capitalisation never permitted.

Development Phase: Application of research to a specific project — costs capitalised only if all six IAS 38 criteria are simultaneously met.

Amortisation: Systematic allocation of the cost of a finite-life intangible over its useful life.